Social Media Manager & Copywriter based in Paris, France
I love taking film photography, making friends in coffee shops, and eating oysters for breakfast.
Professional Experience
Bonjour Paris is a digital communication agency focused on forward-thinking ideas for premium and luxury brands. Based in Paris, France.
Brand Portfolio: Veuve Clicquot, Audemars Piguet, Cointreau
Definition of strategy and editorial line for Social Media content
Manage and animate the social media accounts of assigned budgets, as well as the Bonjour Paris agency account (editorial calendar, publication, community management)
Monitoring of customer account performance, KPI’s
Editorial management of the agency's content (website, newsletters, social networks), writing articles and press releases
Assist the Creative department in 360 campaigns, activation concepts, and innovative experience mechanics.
An international creative agency based in Paris, Publicis Conseil is the 1st "French Agency."
Brand Portfolio: Accor Hotels, Premium and Luxury Accounts; Fairmont and Sofitel
Copywriting & content creation for 2 luxury brands' social networks (Facebook, Instagram & LinkedIn).
Developed and executed content strategy during brand campaigns and activations
Client-facing validation process and presentations/pitches.
Liaison with creative and commercial teams in order to deliver the final product.
Monitored performance and reporting in terms of client KPIs.
Moderation and community engagement via Sprinklr.
This French Life
Digital Marketing Assistant
April 2021 – July 2022
Research, create, and write copy for a quarterly digital magazine.
Brainstorm monthly topics for carousel slides.
Analyze Instagram analytics bi-monthly and strategize content based on audience preferences.
Assist in creating PR campaigns and collaborations.
International School of Management, Paris
Social Media and Communications Intern
July 2020 – June 2022
Write and edit copy for monthly email campaigns.
Create and schedule 3-5 social media posts per week to all social platforms via Hootsuite.
Building campaigns using email marketing software (SendInBlue).
Generate marketing content using SEO strategies for use on ISM's website.
Preparing, formatting, and editing a range of documents including blog posts, interviews, testimonials, press releases, and articles
Plan, prepare, and execute ISM events including webinars, alumni networking events,
or student mixers.
Social Media / Marketing Coordinator
Feizy Rugs
June 2019 – April 2020
Monks is a creative and digital-first agency, bringing together content creation, technology, and data to support brands in their digital transformation.
Brand Portfolio: L’Oréal Paris, La Roche-Posay
Ideation/conception of assets for the brand's TikTok and YouTube channel
Management of the editorial calendars including all copywriting and assets after production.
Assisting in art direction during photoshoots, contributing to the creation of engaging, on-brand assets for TikTok.
Working with influence teams and brand advocates on briefs and back-and-forth follow-up.
Maintaining client relationships through regular interactions, concept presentations, and participation in project meetings to ensure alignment with client expectations.
Preparing monthly performance reports, analyzed KPIs, and provided actionable insights to optimize social media strategies and client campaigns.
Developed and maintained social media strategy across all social channels (Instagram, Facebook, LinkedIn)
Provided support to ensure all photo and video production activities were executed with excellence.
Supported planning and execution of in-house and off-site photoshoots
Created engaging copy for ads, press releases, and email campaigns.
Maintained accurate, organized, and up-to-date digital assets, images, and files on marketing channels.
Assisted with production design projects as directed for upcoming markets, events, and internal meetings